Developing a website can be compared to building a house: if it has a weak foundation then it won’t be stable. Some groundwork must be done if you want to live in it. For websites, the groundwork is search engine optimization (SEO).
When you’re developing a website, regardless of whether it is a full redesign or an update, then you must think of SEO. Here’s why:
- it will save you a lot of time
- it will earn you a higher ranking
- it will give you more traffic plus it will make you lots of money
1. Site architecture and link creation
Using the house analogy, you’ll notice that it has lots of parts. For example, you got plumbing, the furniture, the insulation, landscaping, the paintwork and the list goes on. All these must work together to create a usable space. The same is applicable to your website – it must be rearranged in a logical manner. Now this is what site architecture takes care of. Interlinking on the other hand ensures that all related pages of your website can be accessed.
Your website’s sole purpose is to sell your brand. Every feature should help to serve this purpose. Whether it is a checkout menu, catalogue or whatever you can think of. Ensure that nothing compromises the website’s functionality so be on the look out for broken links and other errors during the web development stage. Whenever you decide to redesign your website, ensure that the new version of you site is hosted on a separate ‘dev’ server. Never attempt to make live changes. You could lose thousands of dollars.
4. Mobile-friendly design
5. Speed and user experience
With approximately 60% of organic searches being made on mobile devices its crucial that you incorporate a ‘mobile-friendly’ design. This can be anything from compressing image files to boosting speed. If your website can be accessed on all devices, then you are good to go.